Manage video-based online and mobile advertising with our next-generation advertising engine
Recognising that agencies, advertisers and publishers may already have existing ad serving solutions systems – or parts of those systems – Vioad has a unique modular design including Ad Targeting, Inventory Management, Campaign Manager, Sales Manager and Ad Server with sophisticated metrics and best in class reporting. We can deploy some or all of those components, adding to your existing solutions as needed to improve key characteristics.
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Campaign Manager
The campaign manager is the control panel for publishers and campaign managers, and the heart of Vioad workflow. Although Vioad can be deployed with other VMS and CMS products, when used as part of the Viocorp suite of products Vioad workflow is integrated into the Viostream management system.
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Frequency Capping
A critical part of the ad server and inventory management is frequency-capping. The sustainability of advertising is a key element of Vioad, and frequency capping is at its core. Campaign and property managers can dictate rules that control the burn rate of ads to customers, to achieve better ROI.
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Ad Targeting
Vioad enables you to serve context-sensitive advertisements to your users, at pre-determined points at when they will be most likely to take a certain action.
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Reporting
With Vioad, you have access to a sophisticated reporting tool which enables you to determine which of your digital advertisements are getting the best results, and which can be optimised. The system supports video, rich media and display advertising.
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Inventory Management
With Vioad, you can easily manage and organise your ad inventory. Video and banner ads are managed effectively with intuitive multi layer screens, presented in a well organised and relevant manner.
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Sales Management
Creating tools for the ad sales team helps boost use of online and mobile advertising and create more effective utilization of inventory. Vioad provides a suite of templates and examples that can be used by ad sales teams to demonstrate new formats and measurement criteria to prospective clients (for example mid-roll opt-ins). This leads to increased CPM numbers and increased revenue.
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Ad Server
The Ad server is the heart of Vioad. The ad decisions are made here, and can be accessed via a visual interface (API/Widget) or programmatic API (web service).
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Creative Builder
A barrier to some creative agencies developing video is the time it takes to adapt existing print/TV and banner assets. Much of the budget and ROI for them lies in spend on placement, so there are limited budgets for creating compelling video campaigns. Vioad provides a creative builder to help re-purpose existing assets.
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Billing
The Vioad billing engine provides property managers, and the ad management team, an interface to track usage for billing purposes and create billing reports. Where desired, these reports can also be exported into third-party ad systems, to avoid re-training sales staff.
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