Frequency Capping

A critical part of the ad server and inventory management is frequency-capping. The sustainability of advertising is a key element of Vioad, and frequency capping is at its core. Campaign and property managers can dictate rules that control the burn rate of ads to customers, to achieve better ROI.

Vioad manages frequency capping through one or more characteristics, depending upon campaign goals:

  • By property
  • By campaign
  • By target level / category
  • By session
  • By ad format
  • By combination of above criteria

All reports are available in near real-time, and provide managers with an hourly video advertising usage rate.