With Vioad, you have access to a sophisticated reporting tool which enables you to determine which of your digital advertisements are getting the best results, and which can be optimised. The system supports video, rich media and display advertising.
Reporting is one of the most important modules of Vioad. Reports use statistics and inventory management to provide a look into what has happened (the past), what is happening now within the ad ecosystem (the present) and what will happen (the future). Vioad is extremely scalable, so the system compiles data in near real-time. Reports are summarized and archived as raw data, and data summaries, to allow for both flexibility of past data, and ensure speed in compiling and running reports.
All this data is displayed in an intuitive interface that's customisable by role. Relevant data can also be exported into csv format.
Among other things, you can determine how many times an ad is being viewed, by how many unique users, and when it is at its most effective. Importantly, you can find out which ads are generating the best click-through rates.
Key elements of Vioad reporting:
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