Viocorp - Get it out there!: Ksubi Fashion Show

Ksubi Fashion Show
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Ellie Fitzpatrick on 30/06/2010 14:19:00
 
THE BRIEF
Australian fashion label Ksubi concluded the Rosemount Australian Fashion Week
and marked their 10 year anniversary with the one event and wanted to celebrate
the occasion with fans all over the world
THE SOLUTION
Viocorp streamed the event live to Ksubi's website and also directly into
fashion websites around the world such as Harpers Bazaar, Models.com and
Style.com.
RESULT
The live webcast was the lead story in the entertainment section of the Channel
Ten news and generated significant PR. Over 45,000 on-demand views of the
webcast were recorded.
One half of the Australian label said "It gives us the amazing opportunity to
communicate directly with our customers all over the world. It's something
special, and tangible, in real time".