A key philosophy at Viocorp is to use the audio or video to solicit a response, to engage the viewer.
We wrap Web 2.0 techniques around the content such as rating, tagging, forwarding, commenting, RSS, and then call to actions such as Downloads, Hyperlinks, and other strategic actions eg (Subscribe to Newsletter, Download brochure, Request appointment).
Excellent examples of this include the Nice Shorts website and the Defhead website.
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