Australian fashion label Ksubi concluded the Rosemount Australian Fashion Week and marked their 10 year anniversary with the one event and wanted to celebrate the occasion with fans all over the world
Viocorp streamed the event live to Ksubi's website and also directly into fashion websites around the world such as Harpers Bazaar, Models.com and Style.com.
The live webcast was the lead story in the entertainment section of the Channel Ten news and generated significant PR. Over 45,000 on-demand views of the webcast were recorded.
One half of the Australian label said "It gives us the amazing opportunity to communicate directly with our customers all over the world. It's something special, and tangible, in real time".
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