Tools - Share, print and plain text options

Project Description

Thanks again for a great job well done.

Tourism Australia

The Brief

A time came when Tourism Australia had enough media assets to warrant a professional solution which could organize, manage and distribute videos through various channels, to local and international audiences and offices, as well as the media.

The Solution

  • Strategic Consultation – to understand the use of video in the organisation
  • Viostream Professional - to manage and publish media assets
  • Viostream Portal – for media partners to preview the latest stories and videos about Australian Tourism

Summary

Viocorp worked with several Tourism Australia departments to understand who and how video was being used throughout the organization. Based on these results we identified a need to centralize all assets for re-purpsoing and archiving.

In order to fully utilise the wealth of video created, a portal was identified as a channel through which this content could attract attention by media for use in the media.

Result

A realization by Tourism Australia of the value of their video assets for re-purposing and saving money through easily being able to distribute internally and externally. The relationship has continued to grow through the development of a further portal for international relations as well as bespoke development solutions for marketing campaigns.

Tags: No tags for this article